Deciphering the Blurred Line Between Brand Familiarity and Preference
By Patty Fleider and Maria Lester, Accountability Information Management, Inc. Whether your construction company is small or large, your brand is the culmination of your company’s image. Having an established brand helps people recognize and remember your company....New Year’s Resolutions for 2020
2020 has already arrived and across North America, people are vowing to eat healthier, exercise more, spend less on frivolous purchases, and more on meaningful interactions. This time of year encourages reflection and goal setting, and with that spirit in mind, here...Add a CURT Membership to Your Holiday Wish-list
What’s on your wish list this holiday season? New slippers? A smartphone upgrade? Tickets to your favorite team’s next game? Might we suggest you add a membership to the Construction Users Roundtable (CURT) to the list? There are more than 8,000 professional...